Cape Town broadcaster, Radio 786, has reaffirmed its place in this community, by redefining its sound and overall brand. It ties in with the station’s 25th anniversary. The change to the look and sound has set the station on a path to further its local and international reach, while continuing to bolster the African voice.
Radio 786 Brand and Communications Manager, Rushni Allie says that the difference is based on the work of the station’s pioneers. She affirms that it is their legacy that made sure that the station has endured and remains relevant to its audience.
“We’ve changed the logo, we’ve change the colours, but its cutting-edge news and information, its sincere programming, and its valuing and loving our people. That is still there, the voice of the oppressed, and the voice for the voiceless”.
The Secretary General of the National Community Radio Forum, Thabang Puso has meanwhile congratulated Radio 786 for maintaining its standard and overcoming the trials that had managed to cripple other community broadcasters.
Radio 786 observes this latest milestone, by remembering the connection it has with the commemoration of the martyrdom of Imam Abdullah Haron. The launching of the station on 100.4fm at Vygieskraal Stadium in 1995, coincided with the day that the late Imam made the ultimate sacrifice in the name of justice. It is this reminder that will continue to guide Radio 786.