Are there specific scents that trigger memories?


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On The Couch invites Perfume Psychologist, Wilhelmina Sheldon to share how different smells and scents alter the mindset of individuals. Are there specific scents that trigger memories?

Wilhelmina Andrews-Sheldon: Business Owner and Director besides successfully completing the Top Tech Tools Programme for Women in Business with the City of Cape Town in 2020. She is a graduate of the one-year Leadership Life Coaching Course from the Leader Shape Institute, Cape Town South Africa.

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October 24, 2021
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