If one considers the pace at which electronic media is developing internationally and the impact of globalisation, there is a dire need to expand the community broadcasting sector. It cannot be the sole responsibility of the public sector to train journalists and to provide employment for them.
It is not easy to join the mainstream electronic media, who look for experience which our community does not have, despite having the tertiary qualifications. Community radio is the one avenue which presents the Muslim and other disadvantaged communities with an opportunity to participate in the electronic media industry in all its facets.
Community broadcasting is an alternative source for producing broadcast skills and journalists. This development gives effect to the demographics of the country and will produce an electronic media which is more representative of South Africans.
We fulfil a need to train people. During our 25-year existence, we have trained presenters, programmers, producers and technicians in every aspect of broadcasting and have the ability to produce a variety of programmes on every conceivable topic.
We offer the following in-house training:
- technical: outside broadcasting, mixing, sound production, advertisement production; • producing: script writing, editing, programme packaging;
- presenting: voice training, programme presenting, general presentation skills, elocution, voice projection, news reading;
- marketing: events management, sales, proposal writing.
We also offer internships to Cape Peninsula University of Technology (CPUT), University of the Western Cape (UWC) and Damelin College students.
Youth who are interested in media and who have been training at the station participate in special coverage of June 16th (Youth Day), when we hand over the reins to them for the day. They operate the station in its entirety from answering the phones at reception, to providing content for the day’s broadcast and presenting programmes and conducting interviews live on air. In this way we act as a training ground for up and coming journalists.
Some of our trainees have moved on to commercial and state media entities. Many of our trainees and staff have been acknowledged and awarded for their work in the media field. This bears testimony to the level of skills training we can offer our community.